Summer is already here. Everything is here: excess weight, a blurred waist, imperfect buttocks and attempts to wrap yourself in a beach pareo up to your ears.
And if the bright rays of the sun mercilessly emphasize your abs, and your wide bones prevent you from fitting into your favorite swimsuit, then you already have at least two reasons to read this article to the end of the credits.
Today we are talking about how to become honorary members of the “dusty dumbbells” club, how to pump up your butt and transform all the excuses to start running on Monday into the strongest motivation to stand in planks and do deep squats.
We present the top 10 Instagram trainers according to the Growth Phase, whose success stories, workouts and sports marathons helped millions of their subscribers lose weight.
Understand the basics of nutrition, tone your muscles, make a nut out of your butt, and make candy out of yourself - and you won’t be the first to turn to them with such a request.
Anastasia Davletova and people dear to her
Blog: @anastasia_davletova
Subscribers: 224K
ACEC certified personal trainer, nutritionist, fitness model and, of course, popular blogger.
A bold statement: “You can eat anything!” won the devotion of many thousands of losing weight women to Davletova’s blog.
Nastya apparently values her followers very much and in every post she addresses them as “my dear people.”
The trainer herself adheres to a flexible diet, according to which it is necessary to pay attention only to the daily calorie intake and monitor the ratio of proteins, fats and carbohydrates.
Davletova's fitness course consists of functional and interval training and is aimed at burning fat and strengthening all muscle groups. The duration of the course is 4 weeks.
Anastasia also organizes fitness tours in Bali, and recently launched a new project “Abs and the City”, which includes 12 high-intensity workouts in 12 unknown locations.
The point of the project is adaptation to sports in any conditions. The project will be of interest to people who are not afraid to step out of their comfort zone and are ready to trade their “luxury” fitness club for a regular street workout.
Like any other woman, Nastya knows that the main criterion for the state of your shape is your clothes. After all, no amount of waist and volume measurements can compare with the happiness when you were finally able to fit into your old jeans.
But in order to gain the long-awaited sizes, you don’t have to buy a training course or a gym membership. Anastasia will tell you how to pump up your butt at home, and as a simulator you can use a regular ladder and your own body weight. Here is a fitness club that is open to you 24/7.
As you understand, excuses like “Now there is no money for training in the gym” do not work with Anastasia Davletova.
TOP 20 applications
The Johnson & Johnson Official 7 Minute Workout
For free
Johnson & Johnson Official 7 Minute Workout is a unique application for quick workouts. All you need is a chair and about seven minutes. The difficulty of the exercises can be selected based on your level of training. A moderate-intensity workout includes jumping, chair wall exercises, running in place, chair triceps curls, and a few other movements. There are other options in the application. In addition to the classic seven-minute workout, there is also an intermediate 16-minute and main workout. You can also create your own workouts by combining exercises that suit you.
The interface is surprisingly attractive and intuitive. Audio and visual cues tell you when to start and stop each exercise in the cycle, and a video demonstration of the exercise appears halfway through. Swipe the screen in one direction and you can play music from your phone. Swipe the other way and you'll see a running timer.
Johnson & Johnson Official 7 Minute Workout app is one of the best fitness apps because it is suitable for almost all users, regardless of their physical shape.
Lifesum: your food diary
For free; $14.99 per month, $20.99 per six months, $30.99 per year for Premium version
Lifesum is a calorie counting app that helps you find the right way to balance your food intake throughout the day. Based on your goals, whether you want to lose weight, gain weight or maintain weight, the app sets a daily calorie limit and calculates how much you should consume for breakfast, lunch, dinner and snacks.
Maria Rusakova. All about healthy lifestyle, fitness and motherhood
Blog: @rusakova_fit
Subscribers: 238K
Want to study at home, but don't know where to start? Subscribe to Maria Rusakova’s Instagram and train with her. Masha will show that getting in shape after the second birth and quickly pumping up your butt is not only realistic, but also possible.
On Maria's profile you won't find photos of glamorous gyms with white towels and showers. For five years now she has been training only at home. And it will motivate you to do the same.
Maria believes that you need to start training by setting a goal. Ask yourself: why do I need this? Does it infuriate you when your husband affectionately touches your fat, do you feel bad, can’t get pregnant due to problems with excess weight? Answer this question for yourself and set a clear goal.
Rusakova often trains barefoot, but she earnestly asks not to repeat this “jamb” after her. Maria does not put on shoes so as not to disturb the children’s daytime sleep.
On average, during 5 weeks of Maria Rusakova’s fitness marathon, girls lose 25 or even 30 cm of total volume and 5-6 kg of weight.
Rusakova believes that you can’t look like you sit at home all the time and decide to devote your whole life to your family. Even new mothers should have time for themselves.
Higher School of Fitness and Bodybuilding (South-Western Administrative District)
Address: m. Kaluzhskaya, st. Butlerova, house 17 Website: https://fitness-school.ru Phone: ; +7 (925) 651-25-02 Cost: from 13,000 rub.
The fitness school was founded by a team of like-minded people - professionals in the field of fitness, who have not only many years of experience as a trainer, but also their own developments in the field of fitness training methods, organization of the educational process - real enthusiasts of their field, who have devoted their entire lives to the fitness industry.
“Higher School of Fitness and Bodybuilding” is engaged in effective training and advanced training of professionals in the field of fitness:
- training for personal trainers - 17,000-35,000 rubles;
- gym instructor courses - 15,000-18,000 rubles;
- courses for instructors of group programs in various directions - 13,000-35,000 rubles;
- training for sports nutritionists - 14,000-16,000 rubles.
Yaroslav Brin. Total transformation of ssbbw
Blog: @trenerbrin
Subscribers: 916K
But not only cute girls can serve as a source of your motivation. You will meet with an equally nice, but who calls a spade a spade, coach. Meet me —
the inimitable Yaroslav Brin.
Most of his letters on the mailing list begin with the words: “Hello, my fat-assed friend!”, and Brin refers to his fellow gym members as “a family of sweaty and hypertrophied.”
He calls fatty fatty, not fat, and lazy, lazy, not energy-saving. In general, Yaroslav is honest in this regard.
Brin’s book “Transforming Fat for Willpower” has already been read by more than a million people. Some are delighted with it, while others are sincerely offended by the things that Yaroslav speaks about in his characteristic manner.
Before proceeding to reading the book, Yaroslav earnestly asks you to take into account one unconditional fact:
“You are the reason why you look, everything that happens in your life. Your poverty and your wealth, your failures in your personal life and your happiness, your excess weight and your victories. You are the reason for everything."
The meaning of the book will be revealed only to those who, without prevarication, can accept this truth for themselves. Those who do not want to take responsibility need not read further.
Too complicated an approach? Who said that burning fat is easy?
His legendary project is “Fitness model in 4 months.” According to Yaroslav himself, this course will become unforgettable, like the first kiss and as effective as the hand of a proctologist.
We won’t go into all the conditions of the project, let’s say one thing: for each of its launches, Yaroslav eats up to the 2nd degree of obesity, then shows himself step by step how to lose weight correctly from the point of view of physiology, dietetics, psychology and fitness.
By the way, gaining weight is very easy. We need to do what most of us do —
just do nothing.
Ekaterina Usmanova
Blog: @usmanovakate
Subscribers: 1.4 m
Media personality, popular fitness model, Russian fitness bikini champion and founder of the Usmanovateam fitness project.
Ekaterina began her athletic career as a fit girl with powerlifting, and at her first competitions, this seemingly fragile girl lifted a heavy barbell.
Even today, Usmanova believes that girls should focus on strength training and give up strict diets, since an unbalanced diet can cause irreparable harm to the body.
Ekaterina’s curves are the ideal figure for many girls, but Usmanova is especially popular among male subscribers.
But if men prefer to just stare at photographs of a half-naked beauty, then girls are primarily interested in the mechanism for building such a chic body. The secret to ideal shape is daily training and avoidance of “gastronomic garbage”.
On her page, the girl not only demonstrates her sculpted charms, but also shares practical tips on creating ideal abs, chest and buttock muscles. One of Catherine’s main recommendations:
“Don’t be afraid to pump up your butt. This is a problematic body part for many girls. Pump, load and work on the beauty of your buttocks every day!”
Work on your beauty, and as a reward - a butt like a nut. Not a bad prize, by the way, before the beach season!
Blog: @anna_kurkurina
Subscribers: 50K
She doesn't wear a bra or heels, doesn't grow her hair long, and buys her clothes from men's stores.
If you are not yet familiar with the strongest woman on our planet, let me introduce you to Anna Kurkurina, an athlete, coach and absolute world champion in women's powerlifting.
Perhaps it is at this moment that all your templates are torn and you once again peer at the photo with disbelief. Yes, yes, despite the mountain of iron muscles, this is not a man in front of you. As Anna Kurkurina herself says: “The strongest woman on the planet cannot look dystrophic!”
Anna has long not paid attention to comments about how she looks “like a man” and has even stopped correcting people who refer to her only as “a young man.”
This is already a familiar path for many: people see photos, wrinkle their noses in disgust, watch training videos and after a while they realize that they are completely fascinated by Kurkurina as a coach.
In her youth, Anna managed to work as a biology teacher and livestock specialist at a local zoo, and today she runs a training channel on Youtube, conducts master classes for trainers and group training sessions broadcast in real time.
The main principle of Kurkurina’s training is to surprise the body. Anna helps even those who have been rejected by medicine to become healthy and beautiful.
She literally puts people on their feet. For beautiful and healthy legs. And he believes that age cannot be an obstacle to sports.
Anna Kurkurina is a whole story about how different a person’s appearance and his inner fullness can be.
Tatiana Romanenko
Blog: @_romanenko___
Subscribers: 107K
Another confirmation that you can get in shape at home is Tatyana Romanenko, mother of two children. Tatyana started playing sports after the birth of her second child, and today the number of Instagram subscribers has exceeded one hundred thousand.
Thousands of girls follow Tatyana’s workouts every day, which she willingly shares on her profile.
Unlike many fitness bloggers, Tanya has not turned her account into a selfie altar, an advertising platform or a sports quote book, but continues to post new effective exercises that anyone can do.
Tatyana Romanenko’s motto: “I could do it, and so can you.”
Before after:
Today, among a girl’s sports equipment you can find fitness bands, dumbbells, and a horizontal bar.
She started with exercises with her own weight and plastic bottles of water. As they say, there would be a desire. Well, motivation, of course.
Fitness trends 2020
The American College of Sports Medicine's (ACSM) annual survey of global fitness trends is now in its 14th year. This year, special attention was paid to potential trends such as mindful body practices (such as Chinese gymnastics and the martial art of tai chi) and lifestyle medicine.
This research, based on surveys of fitness experts and statistical data, as opposed to information from advertising of new innovative products, will allow us to make more accurate forecasts about leading trends in the near future. The data presented below will be useful to investors and managers of fitness clubs in making informed and correct strategic decisions, and they will help coaches and instructors to chart a future path for professional development.
1. Wearable technology
“Wearable technology” is back in first place. This trend has maintained its leading position since 2020, with the exception of 2020, when it dropped to 3rd place. Today, “wearable technologies” are widespread in the field of fitness and sports; the range of smart gadgets is represented by a variety of devices: fitness trackers, smart watches, heart rate sensors, GPS navigators and smart glasses (show maps and track user activity). The most famous manufacturers of fitness trackers: Fitbit, Samsung, Misfit, Garmin and Apple. Smart devices help you track your heart rate, calories burned, time spent sitting, and more. The question of the accuracy of such gadgets has been repeatedly raised in the fitness industry, but now manufacturers can be said to have successfully solved all the problems. Experts estimate that the wearable technology industry is currently worth about $95 billion.
2. High Intensity Interval Training
In surveys conducted before 2014, HIIT training failed to break into the top twenty, but this direction was noted as one of the possible trends. And already in 2014, HIIT takes 1st place, in 2016 and 2020 it drops to 3rd position, and in 2020 it regains its leadership again. From 2014 to 2020, high-intensity training was always in the top 5.
HIIT consists of short periods of high-intensity exercise alternating with short periods of rest. There are several commercial HIIT studios around the world, all of which train at higher intensities than we are used to (above 90% of HR max during high-intensity segments). Despite warnings from some fitness experts about the potentially higher risk of injury during HIIT workouts, the format remains popular in fitness clubs around the world.
3. Group training
Group program instructors teach, mentor, and motivate participants through workouts specifically designed for large groups (more than five participants, which would otherwise be considered group personal training). One of the main requirements for group training is that it should be interesting and effective for clients of different levels of training. There are many methods and types of equipment for group training: from aerobics and cycling to dance classes.
Group training has been a popular trend in the fitness industry for many years, and group training was identified as a potential trend in early research by the American College of Sports Medicine 13 years ago. However, he managed to get into the top twenty leading trends only in 2017, taking 6th place, and in 2020 and 2020 group training rose to 2nd place.
4. Training with free weights
Free weight training will debut in 2020 in the 4th position. In previous surveys, the trend was called "Strength Training," but this year it was identified as too broad a term and was specified as "Free Weight Training."
Classes with barbells, kettlebells, dumbbells, medicine balls and other free weights are not just functional or other barbell training. They begin with the trainer demonstrating the correct technique for each exercise, and then, once this is achieved, the load is gradually increased. New exercises are regularly added to classes, which also begin with technique development.
5. Personal training
This trend continues to be at the top, as the profession of a personal trainer is becoming more and more accessible in sports and fitness centers, at home and in offices where there are specially equipped rooms for training. Also, greater accessibility of the profession is due to the capabilities of the Internet.
An important part of personal training is fitness testing and goal setting with a trainer who works with the client one-on-one, allowing the program to be intelligently developed to suit the client's individual needs. Since this survey was first published in 2006, personal training has consistently ranked among the top 10 trends. In 2020, the trend ranked 9th, in 2020 and 2020 – 8th.
6. Exercise is Medicine®
Exercise is Medicine® is a trend in international health care that encourages general practitioners and other medical professionals to include physical activity in treatment programs and refer patients to exercise specialists.
Today, the EIM movement views fitness professionals as specialists in maintaining and improving health. In 2020, the Exercise is Medicine® trend took 7th position in the Review, in 2018 – 12th, in 2020 – 10th, and in 2020 it rose to 6th place.
7. Bodyweight exercises
A combination of bodyweight and variable load training and neuromotor movements using multiple planes of movement, this type of training places the body as the primary tool for achieving significant results. Conventional bodyweight training programs require minimal equipment, making this an effective form of fitness very cost-effective.
Bodyweight exercises first appeared on the trend list in 2013, taking 3rd position, and in 2020 they were already in 2nd place. In 2020, the trend dropped to 4th position, and in 2019 – to 5th. Until 2013, bodyweight exercises did not appear in the rankings for the reason that they only gained popularity (and recognition as an established trend) in fitness clubs around the world in the last few years.
8. Fitness programs for seniors
This trend highlights the needs of the population associated with a sharp increase in the birth rate and an increase in life expectancy. People live longer, work longer, and stay healthy and active for much longer. Older generations today have more opportunities, including financial ones, to meet their needs, and fitness clubs can capitalize on this growing segment of healthy lifestyle enthusiasts.
After making the top 10 list in 2007 (at number 2 at the time), the trend fell out of favor for a time, but has returned with renewed vigor in recent years. In 2020 it took 11th place, in 2018 - 9th place, and in 2019 - already 4th.
9. Wellness - coaching (Health/wellness coaching)
Wellness coaching is a growing trend that represents a fusion of scientific principles of changing behavioral patterns and promoting a healthy lifestyle, disease prevention and rehabilitation programs. Wellness coaching is characterized by an individual approach: the coach provides comprehensive support and helps the client adhere to recommendations and move towards their goals. The specialist develops programs using habit change strategies and is based on the values, needs, expectations, short-term and long-term goals of each client.
This trend has been in the top twenty since 2010, but previously it was called Wellness coaching. In 2020, it was decided to add the word Health to better describe the trend [in our translation remains as wellness coaching]. In 2014, wellness coaching occupied 17th position, in 2020 and 2020 it rose to 13th place, in 2020 it moved to 15th position, in 2020 to 18th. In 2019, the trend rose to 11th place.
10. Hiring certified fitness professionals
This trend debuted last year at number 6 and quickly consolidated its position in the top 10. The trend demonstrates the importance of hiring qualified individuals who have completed educational and certification programs accredited for health and fitness professionals. In recent years, the National Commission for Certifying Agencies (NCCA, www.credentialingexcellence.org/NCCA) has accredited many certification programs, providing employers with greater opportunities to train their trainers.
Hiring certified fitness professionals has become a new focus of research in the past year. The American College of Sports Medicine decided to discontinue consideration of the previous years' "Experienced Certified Fitness Professionals" trend, finding that it was defined too broadly.
11. Exercises for weight loss
Weight loss programs emphasize calorie restriction and are complemented by an exercise program. Since its appearance in the top 20, specialized exercises for weight loss have gradually gained popularity.
In 2009 they took 18th place, in 2010 they moved to 12th place, in 2011 - to 7th, in 2012 - to 4th, in 2013 the trend took 5th place. In 2014, the trend took 6th place and maintained it in 2015; in 2020, it dropped to 9th place. In 2017, the trend dropped another line, taking 10th place, in 2018 it took 11th place, and in 2019 – 12th.
12. Functional training
Functional training can be defined as a training format that uses strength training exercises to improve balance, coordination, strength, power and endurance. The purpose of functional training is to teach a person to cope with the stresses of everyday life, which is especially important for older people.
The concept of reproducing a person’s physical activities or their functions in sports and everyday life, called “Functional training,” first appeared in a survey in 2007. Then the trend took 4th place. In 2008, he dropped to 8th place, in 2009 - to 11th. Then functional training again entered the top ten: in 2010 it was in 7th place, and in 2011 – in 9th place. In 2012, he took 10th place, but already in 2013 and 2014 he rose to 8th, in 2020 he moved to 9th place, in 2016 - to 7th, in 2020 - to 12th, in 2020 – on the 10th, and in 2020 – on the 9th.
13. Outdoor training
Activities such as group walks and bike rides and organized walking tours have long been popular. Outdoor activities can take a little time, or the whole day or week (if, for example, you decide to organize a hike).
This trend, which sees health and fitness professionals increasingly offering outdoor activities to their clients, began in 2010. Back then, outdoor training ranked 25th. In 2011, the trend dropped to 27th position, but in 2012 it rose to 14th place, in 2013 it took 13th place, in 2014 it was in 14th place, in 2015 it rose to 12th place 1st position, in 2016 it took 14th place, in 2017 – 13th, in 2018 – 14th place, in 2020 – 17th.
14. Yoga
Yoga comes in many varieties, including power yoga, yogalates, and Bikram yoga (so-called “hot” yoga, which is performed in rooms with high temperatures and high humidity). Numerous books and video tutorials are being published, and the number of certification courses in various areas of yoga is growing.
Yoga first appeared in the top 10 trends in 2008, leaving the top 20 in 2009 and becoming popular again in 2010, when it ranked 14th. Yoga was ranked 11th in 2011 and 2012, dropped to 14th in 2013, and rose to 7th in 2020. In 2016, the trend occupied 10th position, in the study for 2020 it took 8th place, and in 2020 and 2020 it again repeated the achievements of 2020.
15. Licensing of specialists in the field of fitness
In the United States and many other countries, certain activities are subject to licensing. For example, the practice of doctors or nurses, and in most states this requirement is mandatory for physical therapists or nutritionists. There is a trend in the fitness industry to regulate the activities of fitness professionals, namely personal trainers and exercise instructors.
Licensing of fitness professionals first appeared on the list of fitness trends in 2020, ranking 16th, but fell to 18th in 2020.
16. Healthy lifestyle instead of drugs
Lifestyle intervention is a science-based technique for introducing and maintaining correct behavioral patterns that have a direct impact on health and quality of life. Examples of such changes are: quitting tobacco use, improving eating habits, increasing physical activity, reducing alcohol consumption.
This trend promotes healthy behavior as the basis for disease prevention and health promotion. This year the trend appears in the Review for the first time.
17. Circuit training
Circuit training first entered the top twenty trends in 2013 (18th place), and in 2020 it was able to reach 14th position (after 15th in 2014). In 2020, the trend returned to 18th place, and in 2020 it moved to 19th place. Circuit training rose to 17th place in 2020 and dropped to 21st place in 2020. Some respondents felt that circuit training was similar to high-intensity training, but at a lower to moderate intensity. Circuit training consists of approximately 10 exercises that are performed one after another in a predetermined sequence. Each exercise is performed a certain number of times or for a certain time. After completing a set, the trainee can rest for a while and then immediately move on to the next exercise. The first circuit training was carried out back in 1953, but now it is not possible to establish the exact time or circumstances of its appearance.
18. Promoting a healthy lifestyle and maintaining well-being at work
This trend involves a range of programs and services provided by employers to improve the health and well-being of workers. It is combined with programs and methods that assess the health and productivity of employees, and health care costs. Programs, as a rule, are designed for employees to perform exercises directly at their workplace or in a gym located in the office. Previous studies have limited this trend by focusing only on health promotion programs. In 2020, the subject of the study was expanded and techniques for maintaining well-being at work were added. In 2020, the trend took 16th place, in 2020 it left the top twenty, and in 2019 it returned to 15th place.
19. Evaluation of results
Measuring workout results and tracking their dynamics is very important for both fitness club visitors and their trainers. Tracking training results allows you to evaluate the effectiveness of a particular training program and “document” your success in changing your usual lifestyle. The widespread adoption of technology supports this trend.
Performance evaluation as a trend appeared in 2020 and took 21st place; in 2019, it rose to 16th place.
20. Children's workouts
Kids' workouts for obesity treatment/prevention fell out of the top 20 trends in 2020 and 2020 to rank 32nd in 2020 and 28th in 2020. This trend shows the largest decline in positions. It consistently fell out of the top 5 between 2007 and 2013, appearing in 11th place in 2014 and 17th in 2015 as exercise programs specifically targeting weight loss in children. Childhood and adolescent obesity continues to be a major health problem in most developed and developing countries and plays an important role in relation to other health problems such as diabetes and hypertension.
Health and sports clubs around the world can see this trend as a new additional source of revenue.
Source: https://journals.lww.com/acsm-healthfitness/Fulltext/2019/11000/WORLDWID…
Irina Brecht. A serious approach to training
Blog: @irinashfit
Subscribers: 419K
Irina Brecht is a fitness trainer, specialist in competent weight loss and the main destroyer of myths associated with sports and fat burning.
Her blog of scientific fitness and evidence-based healthy lifestyle, based on facts and scientific research, is followed by the most popular fitness stars on Instagram.
Why are fashionable fitness trainers so drawn to Irina’s profile? What attracts them so much? Perhaps a combination of a scientific approach and accessible language.
Irina tells how to lose excess weight correctly, how to get out of diets correctly, how to make your butt look like a nut, how to speed up your metabolism and why people have gotten so fat over the last 100 years.
You won’t find naked buttocks and beautiful curves of the pectoral muscle in Irina’s account, but you will find a treasure trove of valuable information. Namely: video materials about the correct execution of exercises, training and diet plans, as well as an analysis of the main mistakes of novice athletes.
And that’s right, because it all starts with theory.
Goals of rating fitness trainers
Compiling a rating of the best fitness trainers in Samara is expedient. This technique is designed to solve several problems at once:
1.Simplify the search for a sports instructor. Potential clients of fitness clubs can quickly view ratings, read descriptions and basic characteristics of instructors, and choose a trainer that will meet their needs.
2. Systematize information about fitness instructors. With the help of the rating table, you will not need to search for information about coaches through all available channels.
3.Open prospects for improving the professionalism of other fitness instructors. Coaches who are not included in the rankings have an incentive to become better. Those who are in the table strive to maintain their positions.
Also, the formation of the rating is aimed at assessing the quality of services provided. One of the criteria that statisticians take into account when compiling the table is customer reviews.
Sasha Brown
Blog: @sashabrownfitnessifbbpro
Subscribers: 53.8 K
What connects Sasha Brown from distant Los Angeles with Anechka Tkachenko, originally from the Ukrainian city of Novgorod-Volynsky? That's right, it's the same person.
Today Sasha is a sought-after trainer, nutritionist and professional fitness model.
One of Sasha Brown’s mottos is: “You have to be able to turn negative information upside down and make it positive.”
Let's share Sasha's little secret: if you want to lose 1-2 kg, remove dairy products from your diet. This is a carbohydrate that is often not processed and is deposited on the buttocks in the female body. This is how cellulite and fat deposits appear.
What will you find in her profile? Huge motivation to radically change your life. And, of course, you will learn how to quickly pump up your buttocks.
“Everyone has problems, obstacles, medical and financial restrictions. But those who really want to achieve what they want will find a way to their dream.
Every failure or fall can make you stronger, but only if YOU want it. You can achieve anything in this life if you just STOP PITYING YOURSELF.”
Your body is your best exercise machine. You can train anywhere. And “there’s no way to go to the gym” is nothing more than your excuse.
And remember: first they laugh at you, and then they ask for advice on how you did it.
Emily Skye, 32 years old
Residence: Gold Coast, Australia
Number of followers on Instagram: 2 million people
Emily began her start in social networks with posts on the Blogspot platform in 2011. In them, the fitness model shared her own experience in nutrition and training, which helped her achieve a chic figure. Now Sky has her own online training programs, video courses and applications. She also launched her own cosmetics line and collaborates with the Reebok brand.
https://www.instagram.com/p/BTmKmohjKMV
Artem Brazgovsky
Blog: @artembrazgovsky
Subscribers: 83.5 K
This guy is doing something unimaginable. He teaches you to eat cookies and lose weight. I don’t know about you, but we’ve already subscribed to his profile.
Artem reveals the secrets of fitness behavior and answers fundamental questions:
- How to lose weight without cardio?
- How to get in shape without exhausting Instagram marathons?
- Is it possible to eat after 6 and what about ice cream at night?
- Should you give up sugar?
Artem promotes adherence to the basics of a flexible diet and explains in detail how you can lose weight without excluding flour, alcohol and sweets from your diet. Too good to be true? All this is possible, but it requires certain knowledge and work on yourself.
Every day, Brazgovsky posts a new article in which he shares useful information on nutrition, responds to comments on previous updates, or posts photo reviews from personal fitness coaching.
Next generation fitness: how a single mother created the fastest growing business in the USA
In the American fitness industry, Orangetheory Fitness is known for its intense training program that combines cardio with strength and endurance exercises. More than 500 new studios and 100 thousand new clients are the result of the fitness franchise in just over a year. The company is a leader in the Women President's Organization, a list of the 50 fastest-growing women-led businesses in America. Orangetheory's annual revenue is more than $40 million. More than 1.3 thousand licenses for new studios have been sold. Orangetheory founder Ellen Latham shares why science matters in fitness and how to attract new clients with the help of existing ones.
Single mother of a 9-year-old son, Ellen Latham lost her job. According to the successful businesswoman, for her it was the most terrible time in her life, but her father, a football coach, always encouraged her to focus not on what you don’t have, but on what you do have. Ellen Latham was certified as a Pilates teacher - and she came up with the fitness program. She gave lessons at home, and a year later she started thinking about her own studio, and Orangetheory Fitness grew from there.
Orangetheory Fitness Facts and Figures
Ellen Latham has been a fitness enthusiast for over 35 years;
Orangetheory Fitness is the leader in the ranking of the fastest growing women-owned businesses (according to Forbes);
$40 million is the company’s annual revenue;
Orangetheory Fitness franchise studios operate in the USA, Australia, Canada, Colombia, Dominican Republic, Israel, Japan, Mexico, Peru and the UK.
Scientific approach
The training program that became the basis of the Orangetheory Fitness franchise was not intimidating to the unprepared. Ellen Latham designed it for everyone, not just the 10% of clients who can attend group classes. Metabolic and cycling training, says Latham, don't work scientifically.
Orangetheory instructors know how to energize participants, provide encouragement, and create fun challenges.
Photo: Facebook/OrangeTheoryFitness
Competitive advantage
Regular fitness centers offer exercise on a stationary bike or circuit training. Orangetheory monitors each client's heart rate and activity level throughout the class, and the results are visible on a special monitor. At the end of each hour, you are given points for maintaining your target heart rate - this is a key indicator for achieving fitness results.
Each class alternates an hour between running, cycling, rowing and weight lifting. Changing exercises helps overcome shortcomings. An excellent runner who lacks physical strength will easily endure the running time, but when lifting weights, he will realize that there is something to work on. This will keep the customer coming back.
Read also
Fast food, auto service and fitness: the fastest growing American franchises of 2020
A team of like-minded people and social networks
From the very beginning, the co-founders (Ellen Latham, Jerome Kern and Dave Long) chose people who shared their values. They set themselves the task of changing the fitness industry in the country.
The main promotion tools were Facebook, Twitter and Instagram. Among the visitors to their centers there are many bloggers, whose posts also help attract new clients.
Tatiana Kostova
Blog: @t.kostova
Subscribers: 467K
Trainer with higher education and three times(!) mother. If you've given up trying to lose excess weight after pregnancy, you can get a powerful boost of motivation from Tatyana Kostova.
During her three pregnancies, she gained a large number of kilograms: 35, 40 and 24, respectively.
When Tatyana was on maternity leave after the birth of her second child, her body was jelly-like and shapeless. All the kilograms eaten were deposited in the back, sides and abdomen. Now look what she looks like today: pumped up buttocks, slender legs. Worthy of respect!
Kostova’s Instagram is a mixture of personal and work accounts: you watch both the course of her family’s life and the results of the participants in her fitness programs and marathons. But don’t worry, you won’t be able to get lost in your profile: Kostova’s training videos, reviews and everything related to sports are very cleverly grouped by hashtags.
Of course, the hashtag @kostova_o_gluteal deserves special attention - how to pump your butt correctly. After all, that's what we're here for, isn't it? =)
Juan Carlos Santana
Founder of the Institute for Humanity and Sportsmanship. He has been raising the bar in the sports industry for many years. He is a member of many organizations promoting physical activity, including ACMS or NSCA. His career has focused on specific programs in the areas of professional sports, youth and adult fitness, and rehabilitation. On the market we can find more than 60 DVDs with his lessons and many books on topics related to the sports lifestyle. Santana currently works in Florida.
EcoFit.info
