Does the type of training depend on the body type of men?
The type of distribution of subcutaneous fat is the same in both women and men. There are three main ones - “pear” (more common in women), “apple” (more often in men) and mixed. In the first case, it is worth working out the shoulder girdle, performing volumetric training for the lower body and cardio training. In the second, it is important to actively work out the lower part of the body, pay a lot of attention to the core muscles, in particular the transverse abdominal muscle, and cardio exercises are required. For the mixed type, balanced strength and aerobic training is indicated. But first of all, with any type of obesity, it is important to review your diet.
Why are trainers needed?
In order for the game to sink into the souls of players and attract as many users as possible, the developers use a variety of tricks - creating a fascinating plot, addictive gameplay, and excellent graphics. Usually it is the harmonious combination of these components that allows a game to achieve great popularity. But other manufacturers find their way and create incredibly complex gameplay, as is the case with the Dark Souls series of games. Such projects make hundreds of players nervous. Less experienced gamers solve the problem in their own way - they are looking for an answer to the question of how to install a trainer for the game. This is a kind of cheating, but what should you do if you can’t get past a certain point in the game?
The answer to the question of how to install a trainer for a game may be necessary for those who want to go wild in the game. Play with maximum health, maximum ammunition, eliminate countless hordes of enemies and perform other actions against the will of the game. On the one hand, this is cheating again, but aimed at entertainment, and not at simplifying your life.
How can a trainer gain 10 personal clients in 2 weeks?
- Oh, Petka, I don’t like these cats... - Vasil Ivanovich, you just don’t know how to cook them!
Physical education - hello, fellow trainers!
If you are not yet fully loaded with personal training, have recently started working, or have been working for quite a long time, for example, as an on-duty instructor, but are having problems selling your services as a personal trainer, this note will be very useful to you.
The main thing that prevents fitness specialists from selling their services is the belief that “selling = selling.” But many people don’t know how to sell, don’t like it and are openly ashamed of it.
And guess what? I completely agree with this.
VAPE means “trying to sell a person something he doesn’t need.”
It's disgusting, shameful and generally disgusting :).
The trick is that you DO NOT have to “sell” anything! You may not even know the sales algorithm, the rules of presentation and handling objections, etc., etc.: all this, of course, is cool, useful and necessary, but you can easily recruit your 20-30 regular customers without all these “ trouble"!
The best sale is when you don’t sell anything at all: the client himself is interested in how he can train with you personally.
And it's much easier to do than you think.
Recent life situation:
I'm training in the gym. Out of the corner of my eye I notice what is happening around me. Late evening, there are not so many people in the hall. Two girls, friends, come in. Obviously complete "teapots": loose, unathletic, in general - typical beginners.
They look around, clearly trying to remember something (I believe this was the second training session, at the first they were given instructions and shown the basic simulators and exercises, which, obviously, they had conveniently forgotten...)
There are few trainers in the gym anymore, and everyone is busy with their personal clients. Including the instructor on duty.
The girls tried to imitate triceps extensions in a pulley frame, spending the first 5 minutes trying to hang a rope handle on the block, and then doing something unimaginable for the next 5 minutes. He came up for the first time and helped me hang the handle. He came up a second time and unobtrusively corrected his technique. It helped, of course, not for long, but “warming the Universe” is not my mission, I no longer conduct “personal training”, and meanwhile my own training gets cold and swears :).
In a word, these two hedgehogs wandered chaotically around the hall in a fog from leg raises to the upper block, ellipsoids and back, trying to remember what they did in the last training and doing very strange things.
I am sure that this situation is so typical that each of you has observed it in one form or another in your fitness club.
Moreover, when I approached for the first time, the girls were at first embarrassed, but were very grateful, and the second time they listened to my advice with their mouths open and were ready to follow me to the ends of the earth. I have already seen with my inner eye how I would now skillfully sell them a block of personnel for two (split) if I worked as a coach...
(No, no, I don’t suffer from narcissism, just remember yourself in some unusual place and an unfamiliar, uncomfortable situation for yourself... and suddenly a person appears who gives you a helping hand and says: everything is OK, I know what to do, let’s go with me!)
So, colleagues: 80% of such newcomers are ready-made potential personal clients!
And don’t say that “most beginners don’t have money for personal training”, “they are not ready to pay for a trainer” and other crap.
“You just don’t know how to cook them, Vasil Ivanovich!” (With)
If, out of some fright, you decided that a client who is a beginner should approach the instructor on duty with his wallet at the ready at the very first lesson (especially if he is sitting in the corner minding his own business) and demand 100 personal training sessions at once, then you are slightly Megalomania!
Moreover, this may not happen in the second or third training session. And for most ordinary duty instructors this never happens at all.
Because they forget a simple truth:
YOU CAN'T GET IT THROUGH A CLESSED FIST!
First give the person some value. Help him. Cheer up, smile. Help me set up the simulator. Correct the technique if it does something wrong. Prove by action that you are a good specialist and a pleasant person. It's easy, comfortable and safe with you. You can always turn to you for advice and help, and from you comes the desire to solve the client’s problem, and not to “sell” your services to him.
After 1-2-3 lessons, this client is yours. Unobtrusive help, moral support and friendly communication lead to “selling without selling”: many clients THEMSELVES ask “How can I work with you individually”?
Of course, there are a lot of “tricks” and psychological “triggers” that can be used to push them towards this and speed up this process. But it would be appropriate to talk about this in separate articles.
For now, I just want to say that even in such a simple version, any instructor on duty, accepting 2-3 beginners per shift, can recruit enough personal clients in just a couple of weeks to fill most of his schedule.
Here I must warn you about another danger: some enthusiastic trainers go to the opposite extreme and begin to literally “babysit” each newcomer, in fact, working with him personally, but without additional payment.
This is absolutely forbidden to do! And not only because you won’t be able to sell your services (I already get a lot of attention from the coach - “why pay more” (c)). But also because everything in the world has its own value. And a person will get much more results from your work if he paid for it! What is free and always available is NOT VALUED.
So, here are some practical tips for creating trust among new clients and lining up to come to you for personal training:
- do not try to offer your services and sell yourself “head-on” at the very first lesson or instruction!
- Greet newcomers with a smile as soon as eye contact is established
- if you see a person for the first time, be sure to introduce yourself (“my name is Dmitry, I am the instructor on duty today”) and ask how you can contact the client
- several times during the lesson, find the opportunity to address him by name and try to remember it: this alone will powerfully distinguish you from the crowd of your indifferent colleagues who are not interested in anyone but themselves!
- on your next visit to the client, when greeting him, call him by name: this is awesomely pleasant for the person and is very conducive to you!
- use ANY reason to approach a newcomer, even if he has already been instructed earlier by your colleague: help set up the simulator, correctly correct the exercise technique, turn on and set up cardio equipment, etc.
- at the same time, there is NO NEED to “hover like an invisible shadow” over the client: this creates psychological “pressure” and the feeling that “he wants me to buy something from him”! A good phrase after you have initially met a client or approached and helped him in some way: “NAME, if you still need any help, please contact me, I’m here.”
The most effective sequence for guaranteeing the sale of your services to a newbie looks like this:
- introduction - calling the client by name several times during the client's training - assistance with setting up the simulator or correcting technique - a few questions about the goals of the client's training - offering a free half-hour consultation on a specially designated day and time (not during the shift, so that there is an opportunity to show MAXIMUM attention to the client, without being distracted! – conducting a consultation using a special, selling algorithm – selling a block of training (making a deal).
But, I repeat, sometimes it’s enough just to smile a few times, help and chat with the client, and he himself will ask how much your training costs and whether you have free time.
It's very simple, colleagues. Good luck!
Sincerely,
Dmitry Kononov
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How to achieve results in training remotely
There are guys who conduct training online. That is, a person takes a phone with him to the gym, puts on headphones, places the phone so that it can be seen via video link, and the coach at the other end of the line watches and commands what to do.
But it never reached the point of selling this service. I can’t imagine how these trainers find people who will agree to this. It seems to me that a very severe psychological barrier must be passed in order to come into the hall, put on the phone, people walk there and see that you are talking to the phone, commands come from there... Only relatively recently have wireless headphones and less-quality mobile Internet entered our lives.
I wrote individual training and nutrition programs, and did not control the execution technique. And in general, I believe that ideal technique does not matter at all. Therefore, I built my programs taking this nuance into account. It is very important to simplify the exercise technique and correctly distribute the load. If you underload, there will be no results; if you overload, there will be injuries.
I created a training process that didn't require perfect technique, but my clients got good results and recommended me to their friends. In all this time, which is more than 10 years, none of my clients have damaged a single joint, or damaged their eyesight or heart.
Mikhail Yatsyk
Promotion / Instead of Conclusions
You will need a marketer from the moment clients start coming to you by word of mouth. If some people don’t recommend you to others and you don’t sell yourself without advertising, then you don’t need a marketer and you’re unlikely to lure him to the bare ground.
Working with advertising agencies for a fixed price is money down the drain. Those who work at a fixed price do not actually produce results. A good marketer knows that good money is only a percentage of sales. He understands that he needs to study the topic in detail and develop effective tools in this niche, and then constantly improve efficiency and look for new features.
What is it and what do you eat it with?
In essence, a brand is an emotional image that is formed in people who have interacted with your product.
Interaction does not mean purchase or use. This could be interaction with advertising, content, or reviews of your product.
You will be surprised, but if you have interacted with at least a large number of people at work, you already have a personal brand.
Even if it was 40 people, they all made their own impression, which can be described by a set of emotions.
Some people thought you were a professional, some people thought you were a bore, others thought you were something else.
Let's not touch on the homogeneity of brand perception for now.
Your brand is always a reflection of you.
If you are prone to depression, then no matter how hard you try to build your personal brand on the message of “fun,” they will not believe it.
If you always carry out actions on the basis of improvisation, then people will not believe in the message of “meticulous and prudent.”
To understand how people perceive you now, create an anonymous survey. Emphasize anonymity several times so that respondents answer honestly.
And ask those who have been in contact with you to describe you in 2-3 adjectives.
It is important that they list the factor that comes to their mind first.
Collect the results, compile statistics on them and you will find out what your brand represents at the moment.
